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Shekar

Chief Marketing Officer

Protecto

MSRIT (Bengaluru, India), 1993-1997
Louisiana State university, M.S. in Industrial Engineering

https://www.linkedin.com/in/shekarh/

Shekar is the CMO at Protecto, responsible for driving company’s positioning, messaging, and Go-to-market motion. He has over 2 decades of experience driving GTM at technology companies. Prior to Protecto, Shekar spent over 14 years at Oracle where he led various leadership roles in Quality Engineering, Product Management and Product Marketing. He played a pivotal role in creating various industry solutions for mid-market companies. He also played a pivotal role in creating a global ecosystem of over 140 certified partners, training them from selling and implementing pre-built solutions, which bundled ERP, CRM, Supply Chain and HCM applications, and helped customers achieve rapid time to market.

Technology

Communication and Marketing

Engineering - Mechanical

Q1Career path

Marketing

Career Path

Product Management

1:36

"end of the day people have to use it and get a value, right?"

Q2Main responsibilities

Marketing Strategy

Content Creation

Digital Marketing

1:15

"What I do is strategy and part of what I do is execution."

Q3Day in the life

Product Marketing

Go-to-Market Strategy

Marketing Strategy

1:32

"if you don't have pipeline you don't have sales"

Q4Most important skills - role

Brand Building

Communication

Storytelling

1:37

"If you have a good story that would resonate, you know, typically well with Buyers"

Q5Favorite parts - role

Problem-Solving

Communication

Executive/Leadership

1:36

"How do you make it a 100 million dollar company? I'm at a pretty much zero to one, how to get to one million dollar in 18 months or two years, then we go to how to become a five million dollar company."

Q6Biggest challenge - role

Achieving Goals

Overcoming Challenges

Executive/Leadership

0:47

"You're always under pressure, right? And there's always scrutiny on how you're going to achieve that; you have to deliver."

Q7Favorite parts - industry

Innovation

Leadership

Technology

0:52

"Tech is where the whole Innovation is happening...what we will do two years from now will be very different from what we're doing today."

Q8Who thrives in industry

Adaptability

Problem-solving

Strategic thinking

0:49

"what are you doing to fix things that are not optimal"

Q9Wish known before - industry

Overcoming Challenges

Stress Management

Executive/Leadership

1:04

"This role is very demanding. Especially in tech, it's extra demanding because the pace is too fast."

Q10Entry-level positions

Product Marketing

Marketing Internships

Marketing Certifications

1:13

"I would strongly encourage them, you know to try different certifications, even for product marketing nowadays."

Q11Significant lesson - career

Goal Setting

Expectation Setting

Communication

0:54

"Communication and expectation setting are very important for any role."

Q12College ideas for success

Curiosity

Analytical Skills

Data Analysis

1:44

"Always look at things like, why should I be doing? How do I measure success? So the analytical skills are very important."

Q13How identity impacted career

Executive/Leadership

Achieving Goals

Overcoming Challenges

1:05

"Not many Asian men had made an embark in American companies leading the marketing teams. It's kind of a rare breed."