902 Advizers
Luke
Associate Marketing Director
NAMM
USC 2013, SDSU 2020
MBA, SDSU
Q1Career path
Job Search
Career Exploration
Networking
3:09
"I think all of these kind of things flowed into each other"
Q2Main responsibilities
Teamwork
Communication
Project Management
1:59
"So my main responsibilities are setting the communications tone, writing copy, making advertising and marketing plans, managing a small team..."
Q3Day in the life
Communication
Executive/Leadership
Data Analysis
3:28
"I personally think that marketing isn't marketing unless you're tracking the data and seeing how it's actually being implemented"
Q4Most important skills - role
Problem-Solving
Communication
Creativity
1:34
"Fundamentally, it's just communication and being able to think on your feet."
Q5Favorite parts - role
Leadership
Teamwork
Mentorship
1:26
"I like having a team the most. Being able to actually have, you know, employees that I can mentor and get feedback from, speak candidly."
Q6Biggest challenge - role
Workplace Challenges
Career Development
Overcoming Challenges
1:52
"I feel like I have more in me than I'm being tasked to give and sometimes I feel like that's to the detriment of the company."
Q7Favorite parts - industry
Music Industry
Community
Passion
2:16
"I think we're all doing something that's good for the world. And that's what I want to do with my day today."
Q8Who thrives in industry
Entrepreneurial
Technical Understanding
Networking
1:50
"The people that thrive are the most entrepreneurial, the most open to networking and connecting. The people that like get it for the right reasons."
Q9Wish known before - industry
Professional Networking
Relationship Building
Industry Politics
2:42
"It's crucial to understand that everything is politics...industry, company, anything."
Q10Entry-level positions
Entry-Level Positions
Pro Audio Engineering
Marketing Skills
3:38
"I personally don't like unpaid internships. I think that they're, you know, kind of messed up, but this is worth it."
Q11Significant lesson - career
Problem-Solving
Teamwork
Communication
3:00
"Allowing people to save face. Don't hold one over somebody when you discover they're wrong. See if you can figure out a way."

