780 Advizers

Luke

Associate Marketing Director

NAMM

USC 2013, SDSU 2020
MBA, SDSU

Luke has over 10 years of experience in marketing, leadership, and data analysis across industries including the music industry, manufacturing, and technology.
Arts, Entertainment & Media
Communication and Marketing
Fine Arts, Music
Scholarship Recipient
Took Out Loans
Worked 20+ Hours in School

Q1Career path

Career Exploration

Networking

Job Search

3:09

"I think all of these kind of things flowed into each other"

Q2Main responsibilities

Communication

Teamwork

Project Management

1:59

"So my main responsibilities are setting the communications tone, writing copy, making advertising and marketing plans, managing a small team..."

Q3Day in the life

Communication

Data Analysis

Executive/Leadership

3:28

"I personally think that marketing isn't marketing unless you're tracking the data and seeing how it's actually being implemented"

Q4Most important skills - role

Communication

Problem-Solving

Creativity

1:34

"Fundamentally, it's just communication and being able to think on your feet."

Q5Favorite parts - role

Leadership

Mentorship

Teamwork

1:26

"I like having a team the most. Being able to actually have, you know, employees that I can mentor and get feedback from, speak candidly."

Q6Biggest challenge - role

Workplace Challenges

Career Development

Overcoming Challenges

1:52

"I feel like I have more in me than I'm being tasked to give and sometimes I feel like that's to the detriment of the company."

Q7Favorite parts - industry

Music Industry

Passion

Community

2:16

"I think we're all doing something that's good for the world. And that's what I want to do with my day today."

Q8Who thrives in industry

Networking

Technical Understanding

Entrepreneurial

1:50

"The people that thrive are the most entrepreneurial, the most open to networking and connecting. The people that like get it for the right reasons."

Q9Wish known before - industry

Relationship Building

Industry Politics

Professional Networking

2:42

"It's crucial to understand that everything is politics...industry, company, anything."

Q10Entry-level positions

Entry-Level Positions

Pro Audio Engineering

Marketing Skills

3:38

"I personally don't like unpaid internships. I think that they're, you know, kind of messed up, but this is worth it."

Q11Significant lesson - career

Teamwork

Communication

Problem-Solving

3:00

"Allowing people to save face. Don't hold one over somebody when you discover they're wrong. See if you can figure out a way."