823 Advizers

Tito

Professor

University Of San Diego

Cal Poly Pomona
UCLA MBA

Tito Zamalloa is Professor of Marketing at the University of San Diego. As a marketing expert with 24+ yrs. experience, Tito has worked with brands like AT&T, McDonald’s, PepsiCo, H&R Block and HP across all areas of marketing in the CPG, consumer tech and fintech industries. He also worked in executive roles at Razer Gaming and at a leading ad agency. He also ran VC and Angel funded enterprises. Tito also served as adjunct faculty at UCLA, Cal State San Marcos, JP Catholic University and National University. His courses covered business, management, marketing, entrepreneurship, and strategy. He earned a B.S. in Business-Marketing from Cal Poly Pomona, and an MBA from the UCLA Anderson School of Business. He enjoys reading, walking, jogging, video games and the outdoors. He lives with his family in Carlsbad.
Education
Education
Marketing
HSI Grad
Honors Student
Scholarship Recipient
Took Out Loans
Immigrant
Worked 20+ Hours in School
Transfer Student

Q1Career path

Global Business

Marketing

Career Pivoting

3:53

"So I learned a lot about being able to manage a multi-tiered approach for a very, again, ubiquitous type of product, like a soda in the marketplace."

Q2Main responsibilities

Teaching

Higher Education

Marketing

1:10

"I know the full range of marketing topics because I've actually done those jobs myself through the past couple of decades."

Q3Day in the life

Marketing

Teaching

Higher Education

1:45

"it's rewarding, it's fun."

Q4Most important skills - role

Doctoral Degree

Higher Education

Teaching Experience

2:09

"You can go two routes, be a professional, and eventually pivot your life like I did into academia, which can be very rewarding Part-time or full-time."

Q5Favorite parts - role

Communication

Higher Education

Marketing

1:22

"It's a bit theatrics as well, because you have to keep some of the younger minds engaged."

Q6Biggest challenge - role

Communication

Teaching Styles

Student Engagement

1:30

"Can we learn with passion? Can we learn with fun? Can we learn, be being jovial while also being serious and focused in terms of getting the work done?"

Q7Favorite parts - industry

Marketing

Higher Education

Media Consumption

1:30

"How do we get to use the consumer who press changes, media patterns on an ongoing basis and be able to be relevant and providing a product"

Q8Who thrives in industry

Communication

Passion

Education

1:55

"You have to have a passion or a knack or a skill, or an ability to be able to educate."

Q9Wish known before - industry

Instructional Strategies

Adult Learning Theories

Teaching Styles

1:28

"I've done classes for corporate employees...So I've been able to be a lot more precise in the delivery approach into what mode works best for the audience."

Q10Entry-level positions

Presentation Skills

Higher Education

Teaching

2:12

"So it's both, uh, sought after skill by companies and organizations. And one of your best, you know, mo most fear stuff, you are zombies or clowns, right? They feel the most presenting in public."

Q11Significant lesson - career

Leadership

Career Development

Marketing

1:25

"In my career, my goal was to attain or obtain a well-rounded marketing portfolio of experience."

Q12College ideas for success

Professional Branding

Career Development

Networking

1:51

"Your network is your net worth. Build that network early on, especially in college."

Q13How identity impacted career

Imposter Syndrome

Resilience

Overcoming Challenges

2:37

"Fall eight times, get up nine, fall 10 times, get up 11, keep going because you're about to have skeptics."