823 Advizers

Alice

Director Of Marketing

Hedley & Bennett

Trinity College (Hartford, CT) and 2017
UCLA Anderson

Alice has over 7 years of experience in performance marketing, brand partnerships and consumer-centric growth across industries including Retail, CPG and Tech.
UCLA Anderson

UCLA Anderson

Consumer Packaged Goods (CPG)
Communication and Marketing
Economics
Took Out Loans
Immigrant

Q1Career path

Project Management

Digital Marketing

Career Exploration

8:46

"economics is great because it's pretty generalized, is a good way of thinking through the basics of business"

Q2Main responsibilities

Team Management

Project Planning

Marketing Strategy

2:57

"setting our marketing strategy and like what are we focusing on for each of our product launches? How do we divide differentiate ourselves as a brand"

Q3Day in the life

Teamwork

Project Management

Communication

4:19

"I try to break up my email checks to like three times a day and not worry about it the rest of the day."

Q4Most important skills - role

Data Analysis

Strategic Thinking

Creative Problem Solving

2:43

"It's not just being technical. It's not just being creative. It's not just being analytical you have to be able to see plan out like turn on the creative part of your brain."

Q5Favorite parts - role

Data Analysis

Community Engagement

Marketing

0:59

"I love learning directly from our customers and I love seeing the community engagement and reaction."

Q6Biggest challenge - role

Strategic Planning

Stakeholder Management

Cross-functional Teamwork

2:00

"My biggest challenge definitely is stakeholder management. It's something that I learned through all of my clients service experience of how do you navigate different priorities based on client input."

Q7Favorite parts - industry

Consumer Feedback

Marketing

Product Development

1:06

"That's when some really cool things happen."

Q8Who thrives in industry

Partnership Development

Networking

Communication

1:33

"People who thrive in retail can navigate natural connection and partnerships."

Q9Wish known before - industry

Prioritization

Execution

Strategic Thinking

1:24

"When startup companies say you're gonna be wearing a lot of hats, they mean it. You have to be prepared to balance being strategic and execute."

Q10Entry-level positions

Partnerships

Social Media

Influencer Marketing

2:30

"the perfect way to learn about the industry that you're interested in is a rule that is Partnerships or influencer base."

Q11Significant lesson - career

Teamwork

Communication

Problem-Solving

1:51

"If there's tension...it's probably because you don't have all of the information or they don't have all the information."

Q12College ideas for success

Career Exploration

Communication

Teamwork

1:57

"I worked in the Writing Center at my college and that actually helped with my writing skill sets."

Q13How identity impacted career

Leadership

Workplace Challenges

Overcoming Challenges

3:51

"Finding a culture a team environment that allows you to talk about some of this stuff is so important."