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Jarred

Creative Director

EY

The University of Michigan, Ross School of Business - 2015
N/A

zelmins.com

Jarred likes to tell stories and build brands. He believes that the art of storytelling is about the experience of consuming, interacting, and sharing. In his current role as Creative Director for the storytelling team within EY's Design Studio, he specializes in content production, experience design, and brand development. He works primarily with clients in the consumer packaged goods, retail, technology and M&E sectors. Jarred also leads product design and visioning work for myriad clients to produce interactive prototypes and brand collateral as part of broader go-to-market strategies. He's based out of Los Angeles, where his lives with his wife and his puppy, Sadie. When he's not telling stories, you can find him on the tennis court, in the kitchen, or on a (preferably) vintage motorcycle.

Consulting & Related Professional Services

Communication and Marketing

Business Management & Admin

First Generation College Student

Q1Career path

Creative Direction

Career Exploration

Passion

1:13

"I'm lucky that I found the support within an organization married with my passion. Allowed me to do that."

Q2Main responsibilities

Teamwork and Collaboration

Idea Generation and Refinement

Creative Direction

1:27

"we are not the ideas that we come up with, so we don't need to take offense when people don't like them or when we get feedback on them."

Q3Day in the life

Teamwork

Communication

Creativity

1:43

"There is no such thing as a normal day in the life of a creative director. The closest I could get to there are different days in the life."

Q4Most important skills - role

Creativity

Communication

Storytelling

1:53

"curiosity being fearlessly curious about ideas about the world about creative itself is really important skill to have and beyond that confidence is one of the most important skills to hone"

Q5Favorite parts - role

Creative Production

Emotional Connection

Communication

1:01

"It's about how you made them feel that they're gonna remember, and I try to use that kind of every single time that I put something down on paper, put something on screen—the idea that I am trying to build an emotional connection with an audience."

Q6Biggest challenge - role

Resilience

Overcoming Challenges

Creativity

1:27

"It's about knowing how to manage [the pressure] and manage your expectations too and maybe keeping some of the best hidden in your back pocket"

Q7Favorite parts - industry

Client Interaction

Variety

Global Experience

1:32

"It's knowing that not every day is going to be the same."

Q8Who thrives in industry

Curiosity

Passion

Storytelling

1:01

"People who thrive in the world of creative are innately curious and confident, but at the same time are just passionate about Story."

Q9Wish known before - industry

Executive/Leadership

Motivation

Overcoming Challenges

1:00

"I wish I would have known how addicting it is to sell a good idea. that surge of energy and confidence...has to be the best feeling on Earth and it's incredibly addicting"

Q10Entry-level positions

Career Path

Entry-Level Positions

Creative Skills

1:50

"The best way to figure it out is to do those early roles where you work crazy hours and you don't necessarily get to see the fruit of your labor."

Q11Significant lesson - career

Communication

Teamwork

Leadership

1:33

"Sharing the credit for a good idea can oftentimes be more rewarding than getting all the credit and recognition for it."

Q12College ideas for success

Experiential Learning

Adaptability

Curiosity

1:53

"Embracing that and like seeking out the weird, the abnormal, the things that are off the beaten path"