823 Advizers

Ashley

ABM Manager / Lead

Fortune 100 Technology Company

Milwaukee School of Engineering 2011
N/A

Ashley has over 12 years of experience in demand generation, digital marketing, marketing operations, and marketing strategy across industries including MarTech, Business Services, and Technology.
Electronics & Semiconductors
Technology
Communication and Marketing
Business Management & Admin
Scholarship Recipient
Took Out Loans
Greek Life Member
Student Athlete
First Generation College Student

Q1Career path

Digital Marketing

Account-Based Marketing

Career Development

6:23

"Even though it wasn't paid, like, it was definitely like a cool first experience"

Q2Main responsibilities

Marketing Strategy

Demand Generation

Team Management

1:01

"I do also provide strategy and execution guidance to our other regions who are running account-based marketing programs as well."

Q3Day in the life

Project Management

Teamwork

Data Analysis

2:14

"prioritizing the week or even the day for myself and team, just based on what we need to get done to really impact business and hit everyone's goals"

Q4Most important skills - role

Flexibility

Creativity

Analytical Skills

1:25

"being able to switch areas of focus has been really critical"

Q5Favorite parts - role

Teamwork

Problem-Solving

Relationship Building

1:07

"that kind of sense of team, uh, broadly across the organization is pretty cool."

Q6Biggest challenge - role

Account-Based Marketing

Expectation Setting

Team Management

0:49

"keeping everyone motivated and focused"

Q7Favorite parts - industry

Cutting-edge tactics

Marketing

Technology

1:26

"I just love that you're kind of pushed to really be cutting edge with some of the tactics that we are setting up."

Q8Who thrives in industry

Communication

Technical aptitude

Curiosity

1:17

"bonus points if you can take something really technical or in the weeds and figure out a way to explain it to like a 10 year old or a five-year-old"

Q9Wish known before - industry

Marketing Careers

Career Advancement

Work-Life Balance

1:20

"If you aren't willing to put in like a lot of sweat equity, like you should just skip it, in my opinion."

Q10Entry-level positions

Marketing Careers

Job Titles

Entry-Level Jobs

1:32

"Typically anything coordinator is really good coming out of college."

Q11Significant lesson - career

Leadership

Teamwork

Motivation

1:34

"The biggest lesson I've learned is that no one is really too big or too important for any job that needs to get done."

Q12College ideas for success

Motivation

Work-Life Balance

Time Management

1:16

"it really taught me how to effectively time manage, keep myself motivated, and switch hats and focuses throughout the day, and still get things done."

Q13How identity impacted career

Mentorship

Networking

Women in Technology

1:40

"how do you get a seat at a table sometimes as you move up the ranks"