823 Advizers

Jessica

Sr. Digital Strategist

BOND Entertainment Agency

University of Arizona; 3.5 years did not graduate
N/A

Jessica has nearly 10 years of experience in entertainment marketing, social media marketing, and strategy across both Entertainment and Brand marketing.
University of Arizona

University of Arizona

Arts, Entertainment & Media
Communication and Marketing
Creative Writing, Journalism
Took Out Loans
Worked 20+ Hours in School
Transfer Student

Q1Career path

Entertainment Industry

Digital Marketing

Career Progression

1:39

"After college. I went straight into digital marketing outside of my bartending career."

Q2Main responsibilities

Creative Development

Data Analysis

Marketing Strategy

1:43

"In my current role we prepare all of the marketing campaigns for a number of different production companies... I create the research and strategy upfront which helps dictate how we're going to reach audiences."

Q3Day in the life

Teamwork

Project Management

Communication

1:10

"Every single day is really different."

Q4Most important skills - role

Communication

Storytelling

Data Analysis

1:00

"Being able to sit back with the data and then tell a story with it, I think is one of the most important skills of this role."

Q5Favorite parts - role

Collaboration

Project Management

Teamwork

0:53

"that opportunity to get to be more involved in Hands-On with all the other areas that my strategy is affecting is definitely one of my more favorite Parts about this role."

Q6Biggest challenge - role

Adaptability

Project Management

Creative Problem-Solving

0:57

"It can be difficult to jump to those very different genres and switch gears so quickly, from hour to hour throughout the day."

Q7Favorite parts - industry

Data Analysis

Storytelling

Creative Field

0:50

"It's always a different story to tell, different project to be a part of and I think that's what I enjoy the most about it."

Q8Who thrives in industry

Resilience

Passion for Entertainment

Adaptability

1:02

"if you have both passion and hunger for it, those are people who find the most success"

Q9Wish known before - industry

Stress Management

Work-Life Balance

Industry Realities

0:58

"Learning to set boundaries for yourself is something that took me a few years to figure out and I watch many people struggle with it when they enter this industry, so I try to give that advice as often as I can: set yourself boundaries."

Q10Entry-level positions

Entry-Level Jobs

Digital Strategy

Agency vs. In-house Roles

1:08

"So those are where I would recommend getting started as a recent college graduate"

Q11Significant lesson - career

Campaign Development

Resilience

Idea Generation

0:57

"Just because an idea of yours gets shot down doesn't mean it was a bad idea."

Q12College ideas for success

Career Exploration

Open-mindedness

Creative Fields

0:45

"It was more than I knew I wanted to be within a creative field that was something that mattered to me"

Q13How identity impacted career

Overcoming Challenges

Imposter Syndrome

Alternative Career Paths

1:40

"At the beginning of my career, it was actually a bit of imposter syndrome. I felt like I was learning and excelling and almost didn't deserve it because I hadn't graduated."