780 Advizers

Alannah

Brand Marketing Manager

AutoCamp

University of California Berkeley, 2020
UCLA MBA (in progress)

Alannah, has over 4 years of experience in leading 360° marketing campaigns, managing brand identities, and market analysis across industries including the food tech space and the travel and hospitality sector.
UCLA Anderson

UCLA Anderson

Hospitality, Restaurants & Events
Communication and Marketing
Film, Media Arts, Visual Arts
Honors Student
Greek Life Member
First Generation College Student

Q1Career path

Internships

Career Pivoting

Brand Marketing

2:45

"by chance I fell into an internship with Allied Global Marketing"

Q2Main responsibilities

Marketing Strategy

Digital Marketing

Brand Management

2:30

"I like to think of myself as sort of this funnel that other departments come to, to communicate with the target audience."

Q3Day in the life

Content Creation

Teamwork

Channel Management

1:38

"I don't think one day looks like the next."

Q4Most important skills - role

Adaptability

Organization

Empathy

2:02

"Being empathetic is a big one...you have to really understand who am I talking to? What do they care about?"

Q5Favorite parts - role

Project Variety

Analytical Skills

Creativity

1:14

"Marketing to me is kinda that perfect intersection between creativity and being analytical. I feel like I get a good balance of exercising both sides of my brain."

Q6Biggest challenge - role

Overcoming Challenges

Communication

Problem-Solving

1:32

"You start to learn what you need to prove your points."

Q7Favorite parts - industry

Marketing Communications

Travel and Tourism

Brand Management

2:09

"it is sort of like you are the funnel. You are the company's voice. You are what the market is engaging with."

Q8Who thrives in industry

Communication

Trend Analysis

Resilience

1:57

"Being self-aware is imperative. You need to know when you don't know something, but also be aware of trends, whether they're social or email or in your specific industry."

Q9Wish known before - industry

Problem-Solving

Project Management

Communication

2:26

"there's a lot of needs that come up, um, from different departments and you just kinda have to stop and, you know, take on what the new priority is."

Q10Entry-level positions

Internships

Marketing

Entry-Level Jobs

1:22

"I would say that, you know, brand marketing manager is a Swiss Army knife. It, it's more of a generalist role."

Q11Significant lesson - career

Brand Marketing

Professional Development

Marketing Management

1:30

"I'm learning every day and I'm growing every day. And it's also not too late to learn new things or to kind of pivot even within your role."

Q12College ideas for success

Networking

Leadership

Career Exploration

2:59

"Joining clubs and being involved in things is a really low risk, but insightful way of starting to get a grasp of what this looks like."