823 Advizers

Elena

Media Director

Fortune 500 Retail Company

Syracuse University
None

Elena Carroll has over ten years of experience in paid media and digital marketing
Apparel, Beauty, Retail & Fashion
Communication and Marketing
Advertising, Public Relations
Took Out Loans

Q1Career path

Job Search

Networking

Career Development

2:47

"I probably applied to 400-500 jobs with not a single response back, not an email back, not even a rejection back."

Q2Main responsibilities

Digital Advertising

Marketing Strategy

Media Planning

1:38

"My main responsibilities are to plan, execute, optimize, and report out on all paid media for the brand."

Q3Day in the life

Project Management

Communication

Teamwork

1:53

"I'm very much in the weeds with my team on what's going on with existing campaigns. What's performing, what we need to change."

Q4Most important skills - role

Organizational Skills

Data Analysis

Budget Management

1:12

"being able to find Trends being able to find insights is really valuable"

Q5Favorite parts - role

Brand Storytelling

Advertising

Marketing Communications

0:45

"advertising is how people experience your brand...you kind of hold that at your fingertips"

Q6Biggest challenge - role

Resilience

Project Management

Problem-Solving

0:41

"So, you know, if you value efficiency and those type of things which people in this role often, do you can get derailed pretty quickly and pretty often."

Q7Favorite parts - industry

Advertising

Retail

Culture and Trends

0:58

"The advertising industry is wildly fun. It's very much where innovation happens, where tech advances, and because there's revenue opportunities, there's so many ways that you can kind of experiment and test and do really fun stuff."

Q8Who thrives in industry

Curiosity

Collaboration

Strategic Thinking

1:41

"People are curious, ask a lot of questions and learn for a better understanding of the way things work."

Q9Wish known before - industry

Setting Boundaries

Time Management

Work-Life Balance

1:59

"The work will always be there. It's not a weakness to say that you can't or you cannot do something. It's actually a strength."

Q10Entry-level positions

Assistant Manager Roles

Entry-Level Jobs

Advertising Agencies

0:59

"There's tons of entry-level roles with advertising agencies...They're really incredible, they're built to train and they're built to onboard."

Q11Significant lesson - career

Introverted Leadership

Team Management

Leadership Styles

1:21

"find managers that appreciate that that look for different styles and build their teams. That way those often can be the strongest teams."

Q12College ideas for success

Networking

Career Fairs

Resume Building

0:44

"I definitely took advantage of career fairs. I definitely took advantage of networking."