901 Advizers

Karenna

Account Manager

Icon Media Direct

Cal Poly San Luis Obispo
n/a

https://www.linkedin.com/in/karennacase/

This Advizer is open to you reaching out!
Karenna has over 2 years of experience in media optimization, business strategy, and client communication in performance media advertising.
Advertising, Communications & Marketing
Sales and Client Management
Business Management & Admin
Greek Life Member

Q1Career path

Job Search

Career Exploration

Networking

1:48

"I would highly recommend doing something like that to anyone who has that kind of opportunity."

Q2Main responsibilities

Data Analysis

Communication

Project Management

0:59

"So it requires kind of ongoing knowledge and maintenance of what's going on in the media landscape."

Q3Day in the life

Communication

Data Analysis

Project Management

1:10

"no exact day, no day in my life is exactly the same. It can ebb and flow depending on what clients need, what's going on"

Q4Most important skills - role

Project Management

Strategic Thinking

Communication

1:07

"Communication, asking for things, listening, and understanding responses are crucial."

Q5Favorite parts - role

Interdepartmental Collaboration

Constant Learning

Dynamic Industry

0:36

"My job is never boring. There's always new things going on, and constant opportunities because media is a dynamic industry."

Q6Biggest challenge - role

Interpersonal Skills

Teamwork

Communication

0:37

"Biggest challenge is managing all the personalities involved because I work with a lot of people."

Q7Favorite parts - industry

Advertising

Streaming

Media

0:32

"It's a very exciting and dynamic industry, especially working on the streaming portion of the business since there's been significant growth in that area in the past few years."

Q8Who thrives in industry

Attention to Detail

Communication

Data Analysis

1:12

"Analytical mindset helps make data-driven decisions. That's kind of the whole cornerstone of how the mediated industry works."

Q9Wish known before - industry

Stress Management

Overcoming Challenges

Networking

1:27

"Saying yes to when people invite you to stuff, even if it's kind of outta your comfort zone, it does make a big difference."

Q10Entry-level positions

Account Management

Client Services

Entry-Level Jobs

0:41

"The main entry-level positions they hire for are account coordinator and client services."

Q11Significant lesson - career

Interpersonal Skills

Professional Development

Communication

1:30

"Learn about different communication styles. Just because someone sounded annoyed in an email does not mean that that was the intent."

Q12College ideas for success

Career Services

Resume Building

Networking

1:46

"I really am thankful for my time working in my department because I had a ton of stuff to talk about in job interviews."

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