823 Advizers

Matt

Digital Marketing Specialist

Freelance Marketing

California State University Sacramento
N/A

This Advizer is open to you reaching out!
Matt Lucas has over 4 years of experience in Email Marketing, Social Media Marketing, and Digital Campaign Management across industries including Technology, Financial Services, and Staffing.
Sacramento State

Sacramento State

Advertising, Communications & Marketing
Communication and Marketing
Business Management & Admin

Q1Career path

Career Transition

American Marketing Association

Internship Experience

3:07

"I didn't actually get into marketing in the industry until after college."

Q2Main responsibilities

SEO

Content Creation

Digital Marketing

1:57

"You're pretty much on your own...doing a lot of different things."

Q3Day in the life

Freelancing

Client Acquisition

Time Management

1:46

"The role of the marketer is to leverage that tool in order to have a better product overall."

Q4Most important skills - role

Freelancing

Digital Marketing

Continuous Learning

2:11

"Be curious and not judgmental."

Q5Favorite parts - role

Freelancing

Digital Marketing

Time Management

1:22

"I can work from home, I can work from a coffee shop, I could work from Hawaii on the beach."

Q6Biggest challenge - role

Freelancing

Productivity

Time Management

1:42

"Understanding your own limits is probably the biggest challenge I faced, especially starting out."

Q7Favorite parts - industry

Adaptability

Industry Trends

Digital Marketing

0:56

"It's always interesting. It's never boring at all."

Q8Who thrives in industry

Creativity

Communication

Efficiency

1:57

"Lots of hard work, um, and being Optim, always optimizing your own way of working."

Q9Wish known before - industry

Adaptability

Problem-Solving

Communication Skills

1:53

"There's going to be times where... you're in a meeting and they're asking you the questions and you just don't know."

Q10Entry-level positions

Internships

Entry-Level Positions

Digital Marketing

2:18

"Always be searching for internships, don't necessarily do what I did and wait until after college to get an internship."

Q11Significant lesson - career

Work Ethic

Time Management

Career Satisfaction

1:38

"Today's frustration in sweat is tomorrow's gold."

Q12College ideas for success

American Marketing Association

Public Speaking

Networking

1:26

"Joining a group of individuals that's, you know, a professional group... that made everything way easier."

Q14Most impactful experience at W.P. Carey

Digital Marketing

Technology

Curriculum

1:38

"They really allowed me to understand my options where I wanted to be in the world. Um, and especially where I wanted to be in marketing."