901 Advizers
Courtney
Product Marketing Manager
Bosch
USC
UCLA Anderson MBA
https://www.linkedin.com/in/courtney-erin-wright/
UCLA Anderson
Q1Career path
Marketing
Career Pivoting
Networking
8:59
"At USC, that's something that's very important and ingrained to the second you started school."
Q2Main responsibilities
Product Lifecycle Management
Go-to-Market Strategy
Market Research
2:40
"it's usually when we have a prototype ready and we start doing a lot of consumer research, usability testings, to really hone in on what our potential customer group is gravitating towards this new product."
Q3Day in the life
Project Management
Collaboration
Communication
1:41
"So a lot of collaboration with many different internal stakeholders."
Q4Most important skills - role
Communication
Problem-Solving
Teamwork
1:08
"You have to be a strong communicator... be able to collaborate with a lot of different types of people... building relationships is critical."
Q5Favorite parts - role
Marketing
New Product Development
Product Management
0:27
"I really enjoy bringing new products to market."
Q6Biggest challenge - role
Achieving Goals
Overcoming Challenges
Communication
1:02
"When you're surrounded by industry veterans with 15, 20, 35 years of experience, uh, it's really easy to have your ideas kind of dismissed."
Q7Favorite parts - industry
Marketing
Home Appliances
Interior Design
0:42
"So there is a lot of creativity that comes along with kitchen design."
Q8Who thrives in industry
Detail-Oriented
Goal-Oriented
Adaptable
2:09
"Relentlessly pursuing business goals and performance goals, being extremely organized, detail-oriented, and having a good top-down view are key."
Q9Wish known before - industry
Manufacturing Processes
Product Launch
Supply Chain Management
1:17
"I had really very little experience in manufacturing and just how complicated a process that can be."
Q10Entry-level positions
Internships
Entry-Level Jobs
Marketing
1:26
"Really going after those internship experiences I think can help land you into that first entry-level job."
Q11Significant lesson - career
Networking
Career Development
Negotiation
1:05
"if you don't ask for something, you'll never get it."
Q12College ideas for success
Networking
Career Development
Job Search
0:57
"Um, often those can lead to unique and lucrative job experiences, especially when it's such a competitive marketplace."
Q13How identity impacted career
Networking
Mentorship
Sponsorship
1:23
"Identifying women who I work with who, in my view, seem to have it all together. Whether it's balancing their career, family, succeeding in their role, and are well respected and liked by top management."