901 Advizers
Brian
Proprietor And General Manager
Crux Winery
Cal Poly - San Luis Obispo
N/A
https://www.cruxwinery.comhttps://www.linkedin.com/in/brian-callahan-2668041/https://www.instagram.com/cruxwinery
Q1Career path
Career Exploration
Entrepreneurship
Non-linear Career Path
2:18
"I wasn't really smart enough to take that route."
Q2Main responsibilities
Wine Production
Small Business Management
Entrepreneurship
1:18
"as any small business owner will tell you, you do whatever you have to do."
Q3Day in the life
Entrepreneurship
Business Management
Agriculture
1:41
"it's long days, early mornings, late nights."
Q4Most important skills - role
Attention to Detail
Client Engagement
Creativity
0:34
"We've gotta think out of the box and figure out new ways to engage with our clients."
Q5Favorite parts - role
Entrepreneurship
Agriculture
Sensory Science
0:32
"Being outside and even on the production side, it's a mix of physical labor and intellectual thinking. A lot of sensory components of making wine and not being tied to a desk"
Q6Biggest challenge - role
Overcoming Challenges
Workplace Challenges
Industry Realities
1:01
"Without a big marketing budget and strong marketing skills, it's a daily activity just to stay alive."
Q7Favorite parts - industry
Collaboration
Collegiality
Information Sharing
0:43
"One of the things I enjoy most about the winery industry is that there is a lot of sharing going on, information, ideas, sometimes equipment, and help manpower."
Q8Who thrives in industry
Sensory Skills
Hospitality
Creativity
1:03
"your palate and your sensory skills in identifying flavors and textures and acid levels and things is important"
Q9Wish known before - industry
Sales
Luxury Goods
Marketing
0:43
"The challenges of marketing and selling wine in such a competitive environment. It's a luxury product."
Q10Entry-level positions
Wine Production
Agriculture
Business
1:24
"it's kind of trial by fire"
Q11Significant lesson - career
Business Management
Relationship Building
Communication
0:37
"You have to be a good communicator. You have to listen to what they're asking for and be responsive to their needs and, um, that's really the key."
Q12College ideas for success
People Management
Organization
Leadership
0:57
"The most meaningful experience I had in college was extracurricular. It was a real world opportunity to implement all the things I'd been taught."

