901 Advizers

Brian

Proprietor And General Manager

Crux Winery

Cal Poly - San Luis Obispo
N/A

32 years of Project/Program Management and Business Process Improvement in the Healthcare Industry and 20 years in Winery Operations, in both Business and Production environments
Food, Beverages & Alcohol
Sales and Client Management
History, Art History
Worked 20+ Hours in School
Greek Life Member
Student Athlete

Q1Career path

Career Exploration

Entrepreneurship

Non-linear Career Path

2:18

"I wasn't really smart enough to take that route."

Q2Main responsibilities

Wine Production

Small Business Management

Entrepreneurship

1:18

"as any small business owner will tell you, you do whatever you have to do."

Q3Day in the life

Entrepreneurship

Business Management

Agriculture

1:41

"it's long days, early mornings, late nights."

Q4Most important skills - role

Attention to Detail

Client Engagement

Creativity

0:34

"We've gotta think out of the box and figure out new ways to engage with our clients."

Q5Favorite parts - role

Entrepreneurship

Agriculture

Sensory Science

0:32

"Being outside and even on the production side, it's a mix of physical labor and intellectual thinking. A lot of sensory components of making wine and not being tied to a desk"

Q6Biggest challenge - role

Overcoming Challenges

Workplace Challenges

Industry Realities

1:01

"Without a big marketing budget and strong marketing skills, it's a daily activity just to stay alive."

Q7Favorite parts - industry

Collaboration

Collegiality

Information Sharing

0:43

"One of the things I enjoy most about the winery industry is that there is a lot of sharing going on, information, ideas, sometimes equipment, and help manpower."

Q8Who thrives in industry

Sensory Skills

Hospitality

Creativity

1:03

"your palate and your sensory skills in identifying flavors and textures and acid levels and things is important"

Q9Wish known before - industry

Sales

Luxury Goods

Marketing

0:43

"The challenges of marketing and selling wine in such a competitive environment. It's a luxury product."

Q10Entry-level positions

Wine Production

Agriculture

Business

1:24

"it's kind of trial by fire"

Q11Significant lesson - career

Business Management

Relationship Building

Communication

0:37

"You have to be a good communicator. You have to listen to what they're asking for and be responsive to their needs and, um, that's really the key."

Q12College ideas for success

People Management

Organization

Leadership

0:57

"The most meaningful experience I had in college was extracurricular. It was a real world opportunity to implement all the things I'd been taught."

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