878 Advizers

Lauren

Head Of Employer Brand + Belonging

Qualtrics

Arizona State University (ASU) - W. P. Carey
n/a

www.linkedin.com/in/laurenhodgson

This Advizer is open to you reaching out!
Lauren has over 10 years of experience in employer branding, company culture, and people practices in the tech industry.
Arizona State University (ASU) - W. P. Carey

Arizona State University (ASU) - W. P. Carey

Technology
Human Resources (HR)
Marketing
Scholarship Recipient

Q1Career path

Career Development

Company Culture

Employer Branding

3:41

"I saw what I wanted and then I just went and kind of curated my own low learning program."

Q2Main responsibilities

Recruitment

Employer Branding

Social Media Marketing

1:28

"my team manages all of the work that we do around storytelling, our culture at the company, so that when candidates are exploring what company do they wanna work for, which one's gonna be the right fit, they know what it would be like to work here."

Q3Day in the life

Project Management

Communication

Coaching

2:35

"A big piece of what I do now is coaching my team members. We're always working and collaborating and creating something new together."

Q4Most important skills - role

Leadership

Communication

Creativity

1:38

"having this like love for people's stories is a big piece. So like storytelling and just being genuinely interested in people and their stories"

Q5Favorite parts - role

Positive Behavioral Change

Employer Branding

Marketing Campaigns

1:36

"I also love just being able to help change behavior for the positive."

Q6Biggest challenge - role

Collaboration

Stakeholder Management

Project Management

1:02

"The whole stakeholder relationship piece...getting input and getting alignment and being able to have this collaborative nature is totally we want because it creates a better product."

Q7Favorite parts - industry

Innovation

Leadership

Technology

0:44

"It's just innovation all day long. Always looking at how we can be doing things better."

Q8Who thrives in industry

Data-Driven Decision Making

Entrepreneurial Spirit

Adaptability

1:05

"being really in tune with data so that you can make those pivots quickly based on like data-driven decisions."

Q9Wish known before - industry

Advocacy

Networking

Influence

1:27

"It isn't just about the work that you're doing, it is also about how you're doing the work, and it is about who you're doing the work with."

Q10Entry-level positions

Recruiting

Employer Branding

Marketing

0:51

"some really good pathways are like a social media specialist, a marketing coordinator, ... a recruiting coordinator ... and then events specialists"

Q11Significant lesson - career

Business Acumen

Networking

Stakeholder Management

1:09

"Sometimes you just have to connect the dots for people so they can see, um, how it all supports and builds up to together."

Q12College ideas for success

Mentorship

Internships

Networking

1:50

"Try to get internships where you're actually given real work that you can go practice and start working on, and where hopefully you have good coaches and mentors to help you grow."

Q13How identity impacted career

Executive/Leadership

Advocacy

Overcoming Challenges

2:31

"I needed to first check with myself, like, where do I, where do I sit with this? And it was like the clear answer of I am just as capable."

Q14Most impactful experience at W.P. Carey

Networking

Mentorship

Leadership

1:48

"I was sitting alongside peers who were super smart, who would push me. We were, you know, ... learning and growing together."